The Essential Oils business is heating up. With two major competitors in the industry, Doterra and Young Living, essential oil enthusiasts already have access to premium cream of the crop oils through either of these excellent companies. Both Doterra and Young Living are very quality-centric companies trying to produce the highest quality oils for the health of their consumers. They are also both MLM (multi-level-marketing) companies, meaning they use word of mouth, referrals and a network of distributors to market their product and grow their company.
Now there is a new competitor in the mix, though. Welcome Tao Essential Oils to the industry. Tao is coming into the niche with a very innovative approach. They are coming to market with a direct to consumer model, so that customers have the ability to get great, premium, quality essential oils by simply placing an order or monthly subscription directly on their website. No MLM, no business meetings, no distributors to have to go through, just a simple business model that puts complete access and control into the hands of the customers.
Tao Essential Oils plans to release several premium blends upon launch along with about a dozen of the top, most popular essential oils. They are planning a launch for summer of 2015.
Keep an eye out on this essential oils competitor, as we believe they stand a chance of taking the market by storm with an innovative direct approach, and quality, premium oils that customers are sure to enjoy and benefit from for their health.